Larry’s story

FBR is pleased to announce our newest TV spot called “Larry’s Story.” We’d like to give you a first look at it before we start airing it nationally as part of our ResearchSaves campaign.

Larry’s story is true. He is a research scientist who works with knockout mice to find new treatments for the number one cause of death in America – heart disease.

This isn’t just a job for Larry – it’s a purposeful calling. Larry’s dad died of a heart attack when Larry was just 25. That tragic event made Larry want to be a heart disease research scientist. Then just last year, Larry had life-saving triple coronary bypass surgery himself. Larry works with mice in his research because he wants to beat heart disease for his family and for yours.

Please take 60 seconds and watch Larry’s Story

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AR 101

The AR 101 blog contains opinions and perspectives of those supporting the need for animals in biomedical research. It is intended for the public as a whole to learn more about animal research and those who oppose it. We encourage your comments, but comments are moderated and will not be posted to this blog until approved by the editors. Keep it clean. No hate mail allowed.

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